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商品編號： 9-710-C11 出版日期： 2003/04/01 作者姓名： Pankaj Ghemawat;Jose Luis Nueno 商品類別： Competitive strategy 商品規格： 31p 再版日期： 2006/12/21 地域： Spain 產業： Apparel 個案年度： 2002 - 2002
商品敘述：
Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously adjusts what it produces and merchandises on that basis. Powered by ZARA's success, Inditex has expanded into 39 countries, making it one of the most global retailers in the world. But in 2002, it faces important questions concerning its future growth.
涵蓋領域：
Competitive advantage;Globalization;Supply chain management;Target markets;Time based competition;Vertical integration
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